Lowell’s Independent Toyota Identity Revitalization
Client:
Lowell's Independent Toyota Credits:[view] Year Complete: 2009
Lowell\
Identity revitalization for Lowell\’s Independent Toyota. A staple in the historical downtown Lexington area for 30 years. Owner Rob Morris is also known for bold statements within the community and his honesty in business. The logo needed to convey honesty, integrity and represent the history. Therefore bold Akzidenze-Grotesque was chosen as a 19th century san-serif for the official type.