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Thomas Hewitt Gilmore
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Independant
Specialties:
• Definition of brand positioning, character and style
• Creation of brand and visual identity guidelines
• Direction through packaging and technical specifications
• Articulate in verbal, written and visual forms
• Background in multiple printing technologies
• Manage client and vendor relationships
• Supply chain development
• Support team members with work flow and assignments
• Created the Packaging Complexity Ranking™
• Developed the Package QualiCost Grading System™
Experience:
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| Branding and Design Consultant |
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Independant |
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2008-present |
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| Senior Brand Identity Manager |
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Interbrand |
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2005-2008 |
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| Brand Identity Manager |
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Interbrand Hulefeld |
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2003-2005 |
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| Packaging Team Leader |
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Hulefeld Associates |
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2000-2003 |
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| Graphic Designer |
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Hulefeld Associates |
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1995-2000 |
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| Graphic Designer |
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Butz Gaskins |
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1994-1995 |
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| Graphic Designer |
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Optimum Group (currently CoActive Marketing) |
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1992-1994 |
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Education:
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| BFA, Graphic Design, Bowling Green State University, 1992 |
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Professional Affiliations:
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| AIGA |
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Motto:
Consumer products must be judged not only by the aesthetic qualities of the individual package, but through the truest tests of competitive shelf impact and sales.
Advice for students about to graduate:
Have too much fun, skip class, go to Howard’s Club H, question your professors, cram for tests and wait until the last minute to start your projects... Wait a minute, do as I say, not as I did. Have fun, but use the resources available on campus. Get a job or take a semester off and get an internship. Take a public speaking class and maybe a business class or two. Venture out to the Tech School and check out the VCT program. Tell Chuck Spontelli I sent you. Use the internet. Read books. Draw pictures. Dream BIG!
Designers you admire:
Paul Rand, Michael Schwab, Joe Duffy, Shepard Fairey, Robert Pollard
Favorite books on design or business:
THE ART OF WAR (Sun Tzu), OGLIVY ON ADVERTISING (Oglivy),
CONFESSIONS OF AN ADVERTISING MAN (Ogilvy), TRADING UP (Silverstein/Fiske), THE BRAND GAP (Neuemeier), ZAG (Neuemeier), BLINK (Gladwell), THE TIPPING POINT (Gladwell), THE PARADOX OF CHOICE (Schwartz), BRANDS AND BRANDING (Clifton/Simmons),
ENVISIONING INFORMATION (Tufte), FREAKONOMICS (Levitt/Dubner), BRAND SIMPLE (Adamson)
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